Moam voor Hema

MOAM designed a fashion collection exclusively for HEMA: a basic collection for the Dutch woman, including a jacket, pencil skirt, shirts and accessories.

I photographed and designed the image for the MOAM voor HEMA label tag and shot the lookbook portraits and stills as well as the portrait for the poster campaign.

Client

HEMA

photography

Anne Claire de Breij

styling

MOAM (lookbook portraits)
Frans Ankoné (poster campaign)
Babette Tielrooij (lookbook stills)

muah

Margot van Essen (lookbook portraits)
Magdalena Loza (poster campaign)

models

Romy @ Paparazzi
Dirk @ Republic Men

set construction

Jade Myrie