In collaboration with Biggroup Amsterdam, I created these campaign images for Royal Talens, establishing the visual identity for Pantone Markers. These markers feature lightfast, waterbased ink, perfectly aligned with the PMS system — a partnership between Pantone and Royal Talens.

For the campaign visuals, we took the marker stroke as the starting point for the set design. We enlarged it into long strips of colored paper and let it dance through the image (guided by an impressive amount of fishing wire) We let these marker strokes emerge directly from the markers of the “illustrator,” the “architect,” and the “fashion designer.”

CLIENT
Royal Talens

CREATIVE AGENCY
Big Group Amsterdam

PHOTOGRAPHY & CONCEPT
Anne Claire de Breij

STYLING
Alexandra Vilcov

MUAH
Christel Man

SET DESIGN
Jorien Kemerink

PHOTOGRAPHY ASSISTANT
Marc Deurloo

RETOUCH
DOG Postproduction

MODELS
Amber, Paulo, Chris