In co-operation with Mr. Boonstra I created four mini campaigns for multi brand retailer Men at Work. The campaigns are inspired by monthly collections and challenge consumers to START SOMETHING.

START A ONE MAN SQUAD and duplicate yourself into an army of fun with military style jackets.
START WINNING and reinvent the game your way with A-brand sports apparel.
START A BAND and turn your friend into a denim friend-strument.
START GOING MONOCHROME and stand out by blending in.

Whatever you start, don’t take yourself too seriously and look fantastic at the same time.