Men at work

In co-operation with Mr. Boonstra I created four mini campaigns for multi brand retailer Men at Work. The campaigns are inspired by monthly collections and challenge consumers to START SOMETHING.

START A ONE MAN SQUAD and duplicate yourself into an army of fun with military style jackets.
START WINNING and reinvent the game your way with A-brand sports apparel.
START A BAND and turn your friend into a denim friend-strument.
START GOING MONOCHROME and stand out by blending in.

Whatever you start, don’t take yourself too seriously and look fantastic at the same time.

Men At Work

Anne Claire de Breij

Mr. Boonstra

Automatic Gallery Block

Other commissioned projects

See project
From Form
See project
Hats & Tales
See project
MOAM Talks Dutch Fashion Icons
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Men at work
See project