Men at work

In co-operation with Mr. Boonstra I created four mini campaigns for multi brand retailer Men at Work. The campaigns are inspired by monthly collections and challenge consumers to START SOMETHING.

START A ONE MAN SQUAD and duplicate yourself into an army of fun with military style jackets.
START WINNING and reinvent the game your way with A-brand sports apparel.
START A BAND and turn your friend into a denim friend-strument.
START GOING MONOCHROME and stand out by blending in.

Whatever you start, don’t take yourself too seriously and look fantastic at the same time.

CLIENT
Men At Work

PHOTOGRAPHY
Anne Claire de Breij

CONCEPT
Mr. Boonstra

Automatic Gallery Block

Other commissioned projects

Gebroeders Wijn
https://anneclairedebreij.com/portfolio/gebroeders-wijn/
See project
Lhana Marlet
https://anneclairedebreij.com/portfolio/lhana-marlet/
See project
Sissy-Boy
https://anneclairedebreij.com/portfolio/sissy-boy/
See project
The Future Residents
https://anneclairedebreij.com/portfolio/the-future-residents/
See project
Strawberry Earth Fair
https://anneclairedebreij.com/portfolio/strawberry-earth-fair-poster-campaign/
See project