In co-operation with Mr. Boonstra I created four mini campaigns for multi brand retailer Men at Work. The campaigns are inspired by monthly collections and challenge consumers to START SOMETHING.
START A ONE MAN SQUAD and duplicate yourself into an army of fun with military style jackets.
START WINNING and reinvent the game your way with A-brand sports apparel.
START A BAND and turn your friend into a denim friend-strument.
START GOING MONOCHROME and stand out by blending in.
Whatever you start, don’t take yourself too seriously and look fantastic at the same time.
Men At Work
Anne Claire de Breij